Comparison Shoppers Might Be Interested in Chicago Booth’s Article on Product Bundling reposted by Ruth Paget

The following article from the Chicago Booth Review about corporate product bundling might interest comparison shoppers:

https://www.chicagobooth.edu/review/why-companies-make-you-choose-bundle?source=ic-em-20261013&mkt_tok=MjUwLUNRSC05MzYAAAGk1MBpkOiR340mbej4OexLvODQ-9fLmrfs9g7L-FBOZvywhKXUTKVu8mItVj3EVqsHMrSaAziewDzn-UrIsUmbl8ARnddi4HzVjzIkiBFeq_NtaqQ

Reposted by Ruth Paget

-author Eating Soup with Chopsticks, Marrying France, and Europe’s Lessons written during overseas duty in Germany + 5 other Kindle books

-developer of food and beverage knowledge games