Quarter 2 Sales Drivers for Salinas and Monterey County California by Ruth Paget
Quarter 2 (Q2) sales drivers for the period April 1 to June 31, 2026 in Salinas and Monterey County California feature many national sporting playoffs and championships that can generate bar-restaurant sales as well as supermarket and market sales for home-based celebrations. Merchandise, sponsorships, and concessions bring in big money from sports, if managed well.
A preliminary list by month of events follows:
April:
-Easter – April 5
-Earth Day – April 22
-Hidden Hills Hoedown – April 19
-ComicCon Salinas (Spreckels) – April 22
-NHL Playoffs start – April 18
May:
-Kentucky Derby – May 2
-Quilt Show Pacific Grove – May 1
-WNBA Playoffs start – May 8
-Cinco de Mayo - May 5
June:
-NBA Playoffs start – June 3
-Wimbledon begins – June 29 (their signature dish is strawberries and cream)
-World Cup Soccer - beginning June 11
Ongoing:
-Spring releases of books
-Major League Baseball
-LA ComicCon – November 30 to December 1
-Room Air Conditioner Sales
-Fan sales
-time to get a personal gardener to clear out weeds and get the garden tidy
-spring is time for pet grooming and making sure shots and insurance are up to date
-In the South, people do laundry for other people as a gig job. clothes can dry on lines in Spring.
-Spring is time to contact a cleaning company to set up spring cleaning
-start pricing educational toys for the holidays at Thinker Toys in Carmel
-set up landscaping services for summer
I used to do sports rallyes to watch basket games when I live in Chicago. It was easy for me to buy Greek food so I put together many Greek buffets. My sports rallye blog follows:
https://ruthpaget.blogspot.com/2019/01/the-chicago-bears-rallye-game-sports.html?m=1
*Catch up on vaccinations
Note: Nick the Greek Restaurant has opened in Monterey on Alvarado Street recently, if you would like to try some Greek food sports buffets too. Demetra in Marina and Carmel also serves Greek dishes. Woody’s also has fried calamari and Greek salads for adding Mediterranean flair to sports night.
By Ruth Paget, author Eating Soup with Chopsticks and Marrying France and developer of the Novgorod and Bento War Games
